Engaging with customers at your restaurants through mobile loyalty app
The development of technology led to the rising of new marketing strategies as replacement of traditional marketing. No longer do we need to boost our business through printing flyers or advertising on newspaper, television as nowadays, everything can be done through your mobile phone.
What I want to talk about here is MOBILE LOYALTY APP?
So the big questions are what is MOBILE loyalty app? Why is mobile loyalty app? And how will mobile loyalty app affect your restaurant business? Let’s take a deep approach in this topic through our paper.
First, to understand about mobile loyalty app, we need to talk about MOBILE MARKETING.
Mobile marketing is a digital marketing strategy that aims to promote your business with target audience, whom are mobile device users via websites, email, social media, and apps.
In 2019, the number of people owning mobile phone is estimated as 4 billion and this number is forecasted to increase vastly over few years. This is truly the era of mobile marketing. So we can say that mobile marketing is inevitable if you want to start or run a business, especially when it relates to the type of serving business like restaurants, fastfood restaurants, or coffee shops.
In recent years, many restaurants applied a mobile marketing technique as customer loyalty apps to promote the business and generate regular customer more. Customer loyalty app is likely a “machine” employee that assists customer to oder food/drink, send notifications of your restaurant, and collect customer information for analytic.
How can MOBILE LOYALTY APP make the difference?
In the past, people need to call before a week or at least three days to make reservation at a restaurant. Nevertheless, time flies, mobile phone shows up. Nowadays, everything canbe done through mobile phone. Many mobile loyalty apps are programmed for customers to use order ahead. This functionality has helped restaurant owners to increase the accessibility and convenience. And now the game is completely changed.
The significance of connecting
Many researches depicts that our human brain automatically reacts when our name is called out or mentioned and immediately sends a favor signal. These apps will collect the name of their customers and make notifications with the customer name when they sign in the app or when a new message from restaurants arrives. The feeling of personalization helps to evokes the return behaviour and prompts customer to come back again and again.
The employee that always be side by side
This machine employee can track how long customers have not come back to your restaurant. To lure them back, you may send a personalized message that tell how much you miss them, essentially, with their first name so the customers can feel how valued they are to your business. Also, you should provide discount for them to comeback in acertain amount of time. The urgency of reward will reel the customer back to your place.
The advantages from Word Of Mouth marketing
Some restaurants exploit their own customers by rewarding them if their friends or family download the app and input the refferal code from the customer. Research indicates that the suggestion from family and friends is more effective that brand advertisement. The advantage of outsourcing your customer to do advertising for you will help to spread your business to broader market.
Restaurant marketing is all about connection and reward. Reward entices customers to buy more and more while conncection makes them feel special and valued. If you are able to comprehend these two key ingredients and exploit them through your mobile loyalty, you certainly master the art of operating successful restaurant.